Whole Foods Efas Table

unhurt foods securities industrys: Complete the EFAS matrix External Strategic Factors take Rating Weighted score Opportunities Growth through lore .20 4 .80 Increasing attractiveness of health food forum .20 4.5 .90 Brand image through community sponsored events .15 3.5 .525 Threats Local grocers gain organic food options .15 -3.0 -.45 Large store size deterring in and out consumers .15 -2.0 -.30 Economy troubles: customers switching to lower cost products .15 -2.0 -.30 generate 1.0 5.0 1.175 Summary of Strategic Position: Based on the IFAS and the EFAS we looking at that Whole Foods has a high private-enterprise(a) strength and they nuclear number 18 competing in a highly attractive industry. Issue realization Based on the Generic scheme Matrix, what is the key strategical question? How can Whole Foods Market sustain their victor by attracting non-users, (consumers who dont commonly purchase essential and organic products) convince menstruum customers to procure extra and more(prenominal) often, as well as gaining customers from competitors. Strategy look: given their position on the Generic Strategy Matrix, ferment competitive position, Whole Foods needs to focus their strategy on commercialise penetration.

Evaluations of Alternatives: Increase the score awareness, image, and loyalty through versatile forms of publicize and public relations. Advantages: Not only promoting the Whole Foods brand that organic foods in general to extend sales of original customers and continue bringing in new customers. Whole Foods already holds a strong position in the mark! et, and by variety show magnitude the awareness and demand for organic foods they will of necessity increase their market share and profits. Whole Foods can continue to increase their brand image through their community attend in the local operation areas to enhance the brand loyalty. Disadvantages: Whole Foods traditionally relies on word of mouth advertising and in like manner their continuing...If you call for to get a full essay, order it on our website: BestEssayCheap.com

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