Mars Brand

MARKETING AND BRAND MANAGEMENT ASSIGNMENT Word play 1583 [pic] CONTENTS Introduction Page-----------------------------------------------------------------------------------------3 Task 1 Overview of the confectionary market. Page-----------------------------------------------------------------------------------------4 Task 2 The richness of branding--- deflower Page-----------------------------------------------------------------------------------------5-7 References Page----------------------------------------------------------------------------------------8 -Introduction- I have chosen as a chance study “ spoil” which is a java ward off produced by Mars Inc. It was first construct in Slough in the United Kingd om in 1932 and became an immediate success each(prenominal) over the world. More than seven historic period later, the Mars bar is still popular and produces 3 one thousand million Mars proscribe a day (Rothacher, 2006, p.57-60).

By doing this assignment, we deficiency to have a clear overview of the market in which Mars takes place and measure out the importance of branding in this market. [pic] OVERVIEW OF CONFECTIONARY MARKET The product Mars belongs to Mars Inc. and is part of the spherical confectionery market. The confectionary market has according to Rothacher (2006) ce ntre on foods which atomic number 18 rich i! n sugar. These products include cotton wool dulcify, sweets, lollipops, candy bars, chocolates and other snacks and so far it has been covering 53 countries in the world. The Confectionery market can be shared out into the following categories: Chocolate, Gum and Sugar confectionery. The largest Markey sector among these categories is the chocolate confectionary followed by the sugar confectionary. The UK market itself is among the largest confectionary markets in the world. As mentioned before,...If you want to bum about a full essay, order it on our website: BestEssayCheap.com

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