The Influence of The Parity Brands In Taiwan Assignment

The Influence of The Parity Brands In Taiwan - Assignment Example A research was conducted by Cheung to analyze the perception of customers on products based on various parameters like product quality, price, leadership and the difference of the brands based on the origins. Comparisons of this attributes have been carried out between national brands, international private labels, and local private labels. The hypothesis which was held for the research was that the overall quality of the products of the national brands were superior than the products which was manufactured in Taiwan but had international labels, whereas the quality of the international brands were higher than the local private labels. The second hypothesis held in the research conducted was that consumers view that the price of the national brands is higher than that of the products of the international private labels, whereas the price of the international private labels is higher than that of the local private labels. The third hypothesis for the research was that consumers had th e conception that national brands account for superior brand leadership in comparison to the international and local private label brands. The fourth and the final hypothesis for the research conducted by Cheng et al was that the brand personality of the international private brands was superior to that of the national brands and the local private labels. The research was based on primary survey and collected the views of 254 respondents all above the age of 16. The research method was based on systematic sampling and the data was gathered from the main railway station of Taipei which is located in Taiwan. In the research conducted much analysis has been done on the context of the quality of the products perceived by the customers and the factor of price has also been considered.  The study reveals that the economy of the Taiwan creates an interest among the multinational organizations to invest in the country. Owing to the flexible structure of investment, major brands have opened their business in the country. In matters of fashion brand and retail clothing, the local market is found to be largely hampered by the operation of multinational brands like Zara and Uniqlo.  Ã‚   The local brands failed to deliver the quality of the product at a lower price in comparison to the international brands and the marketing strategy of the foreign brands was also instrumental in capturing the market.

Why and How U.S. Labor Unions Seek to Influence Federal, State and Essay

Why and How U.S. Labor Unions Seek to Influence Federal, State and Local Politics - Essay Example It is recorded in the United States Department of Labor that more than 16 million American citizens are members of the labor unions (Agrawal, 2012). That depicts that more than 14% of the workers in America are members of the labor unions. This essay seeks to discuss why and how the United States labor unions seek to influence the federal, state, and the local politics. According to Merino (2012), there are various reasons that make the U.S labor union try to control the federal, state, and the local politics. One of them is as an attempt to prevent over-exploitation of workers. Since the labor unions seek to safeguard the rights of their members who are workers and also advocate for an increase in their benefits, the union strive to influence the federal, state, and the local politics as an attempt to reduce the working hours of their members. That is because when the labor unions have maximum influence on the three levels of politics, it is easier for it to reduce the unpaid employees’ hours and increase the number of paid hours. Besides, the labor unions also influence politics in an attempt to improve the working environment of its members and also maximizing their benefits such as the allowances allocated to them. Further, it also uses the influence it has on the federal, state, and local politics to enact new laws that protect the righ ts of its members. Moreover, the labor unions also seek to influence the federal, state and local politics in order to maintain the general welfare of their members. That is done by influencing the results of the elections so that people from regions with most number of people in the union can be elected as leaders. Through that, the labor union attempts to have politicians who understand the needs of the workers so as to improve their conditions. Besides, the labor unions also finance some of their workers to vie in the elections even if they are aware that these people cannot win. It happens