Business Technology i phone

Question: Describe about the Report for Business Technology for i phone. Answer: Promotional Plan Product: Apple iPhone, a revolutionary phone that can work as a mini computer. Features/Benefits: Advanced technology, easy update availability, strong brand name, selective suppliers and excellent camera quality (Apple, 2016) Target group: professional, corporate users, entrepreneurs, healthcare providers, wealthy people and photographers. Target group analysis: Apple iPhone is demanded by people who are interested in latest technologies and can afford that. Proposed technique: Broad advertising budget to maximize POP and pull-and-push strategy Reasons: Attract customers with innovative and extensive advertising Cost-effectiveness: Major portion of Apples budget goes in advertising and they plan to earn all that back via effective marketing Objectives: Produce groundbreaking products, innovative technology introduction, expand operations, gain market share, and increase profit margins Action plan: Leverage iPhones revolutionary communication system, great touchscreen and advanced camera quality to penetrate the market and gain market share Legislative requirements: Data protection act, consumer law, federal privacy act, anti-spam legislation Organizational policies: Apple invests in privacy policies, sales and refund policies. Hardware warranties, security policy and software license information. Brand image: Apple reportedly has the brand image, and its major revenue comes from the sale of iPhones only. Required team: A campaign manager (for managing the whole campaign), volunteera coordinator (recruiting and organizing the team), fundraising director (for fundraising tool coordination), finance chairman (for brining in donors for the campaign) and grassroots coordinator (for overseeing the grassroot activities) (Liberali 2014). 2. Apple has launched the photographical campaign for iPhone called Shot on iPhone. The concept is estimated to be extremely successful in marketing the latest camera quality improvement. The campaign has targeted photography enthusiasts and the regular customer base of iPhone (Douglas, Ayres and Langone 2015). The promotional materials used for the campaign are landscape shots and portraits to portray the varying capabilities of the phone. Apple has taken the help of social media sites and online polls to decide on the perfect content for the campaign. The main target market for this campaign is photographers, but professional and amateurs, and for general enthusiasts. The campaign was initiated with a competition of the best iPhone click. There were huge billboard installations of the entry pictures and ads were popping up in public transportations in different cities. Apple even launched a separate webpage called World Gallery to show off the photographs sent in by the participants for the competition (Business Insider, 2016). The Shot on iPhone campaign is a winner. It includes all the marketing tools required for successful market penetration billboards, posters and utilization of clicks shared by customers from all over the world. Social media sites were scoured for some of the best clicks to add to the campaign. Ads appeared in TV and print media all across the world. 3. iPhones Shot on iPhone campaign can be evaluated using the formative plan of evaluation. This plan can assess the strength and weaknesses of the campaigns elements and approaches. This evaluation plan can also assess the strategies of the campaign and how they can be transformed into practice at a particular point of the campaign (Flagg 2013). Putting the evaluation into action, the following assessments were found: Consumers were delighted with the campaigns option of competing in a photography competition. The competition attracted all kinds of photography enthusiasts, and Apple saw a huge data pool of brilliantly shot images of landscapes and portraits. These images were used in other promotional activities of the campaign, and appeared in billboards, print media, ads and public ads. The main aim of the campaign was to present the consumers with the advanced and newly introduced camera on the iPhone. Instead of just producing a flat advertisement, Apples marketing team strategically used the competitive feeling in humans and launched a photography competition. It attracted the consumers and they were excited about being featured in the ads (Tucker 2016). References Apple. 2016. Apple. [online] Available at: https://www.apple.com/ Business Insider. 2016. Why Apple is rebooting its 'game-changer' billboard ads. [online] Available at: https://www.businessinsider.in/Why-Apple-is-rebooting-its-game-changer-billboard-ads/articleshow/50848701.cms Douglas, K.H., Ayres, K.M. and Langone, J., 2015. Comparing Self-Management Strategies Delivered via an iPhone to Promote Grocery Shopping and Literacy.Education and Training in Autism and Developmental Disabilities,50(4), p.446. Flagg, B.N., 2013.Formative evaluation for educational technologies. Routledge. Liberali, G., 2014. Morphing advertising to improve online campaign success.RSM Discovery-Management Knowledge,20(4), pp.12-14. Tucker, J., 2016. Rethinking brand innovation from the inside out.Journal of Brand Strategy,5(2), pp.166-177.