Marketing Management: Hurricane Island Outward Bound School

Case Analysis: Hurricane Island Outward encumber School pop the question OF THE REPORT Hurricane Island Outward Bound goals for 1987 were: * keep growth * fiscal stability To realize this, Mr. Chin is modulated to deliver triad merchandise objectives: * 2,700 students * 47, 800 Student Program Days (SPD) * $3.4 million in r scourues Mr. Chin has developed four selling proposals for 1987. The dissolve of this digest is to: * Evaluate the strength and weaknesses of each proposal * commend what plan should be adopted, rejected, or modified and adopted * congeal the best selling blend in with respect to the merchandise budget Through 1985, the instruct had never broken hitherto on operating basis (TRRECOMMENDATION * have a go the program to allow more individuals to attend the course during the clap season and off-peak season. * Increase sales by altering the determine strategies of programs that are full to increase their revenue. * Improve off-season enrollment by using the marketing mix that targets a different marketing segment that will be able to attend the courses.

summary Market size: Colorado and HIOB controlled approximately 70% of the market Market Segmentation: Demographic * 14- to19-year-olds * 20- to 35-year olds Geographic * Northeastern pair States - six New England States - New York * Mid-Atlantic States (New Jersey, Pennsylvania, Delaware, Maryland), and Florida Buying Groups (within the demographic and geographical markets) * high school and college students * juniors (ages 14 and 15) * Municipal and function contacts (for exceptional programs) * Y oung professionals * Corporations * Hurrican! e course alumni Product: Hurricane Island Outward Bound is a non-profit-making school that offers experiential education in the United States. The school is focused on creating, staging and marketing experiences. Mission Statement The mission of HIOB is providing safe, challenging, educational experiences in a wilderness setting, carefully... If you want to get a full essay, frame it on our website: BestEssayCheap.com

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