Homeostasis Essay Example | Topics and Well Written Essays - 1500 words - 1

Homeostasis - Essay Example This is because they could lead even to the eventual death of the person. The body system is requires consistent regulation in order to allow other functions to remain constant. Therefore, homeostasis as a biological function is tasked with regulation of the internal conditions to ensure that the human body is stable. On that account, as a medium of maintaining a dynamic range of environmental qualities, homeostasis possesses control mechanisms that have receptors of sensing stimulus. This means that information is sent to a particular control center that determines various stimuli that often elicit a change in organs, muscles, and other vital body structures (Szablewski, 2011). Therefore, instead of holding an internal environment within a given point, homeostasis has the potential of giving a negative feedback that reduces the activity of the organ systems and any other output. Regulation of blood pressure, for instance, is the operation of the negative feedback especially when it assists in the decrease of the heart rate through vasodilation. However, with a set point instead of working range of temperatures, the body can get overworked. This is because the negative feedback mechanism is devoid of regulatory changes that respond effectively to the stimulus. Consequently, a homeostasis imbalance necessitates inefficiency and defective body control systems. A set point equally results to an internal environment with physical changes, risk of illnesses and aging that could destabilize the overall body system. Alternatively, a homeostatic imbalance creates a high concentration of salt in the blood system causing a decline of oxygen in the body. It, thus, generates a chain of homeostatic emotions that include thirst, breathlessness, and warmth (Wood et al., 2012). Likewise, a set point is retrogressive in the body system because it fails to restores vital

Company law Essay Example | Topics and Well Written Essays - 2500 words - 3

Company law - Essay Example Following the legal submission above, Estate Ltd has the right to indicate its interest in a property deal or transaction acting in the capacity of trustee of Healthy Eating Ltd. And it is explained above that Healthy Eating Ltd. should disregard any rights it deems necessary, maybe in the form of a compensation or remuneration. The main reason why Healthy Eating Ltd. could not expect to be paid for any losses incurred in the property transaction is that Estate Ltd has acted as a personal representative or trustee of Healthy Eating Ltd2. In other ways, this case could be interpreted in the following assumptions: (i) Common Liability: In as much as Estate Ltd is representing the interests of Healthy Eating Ltd in the sale of the property that was purchased under compulsory purchase order by the local authority, whatever liability incurred by the Holding company (Healthy Eating ltd) cannot be indemnified because the Holding company is indirectly involved in the deal, using its trustee (Estate Ltd.) (ii) Decision Rights: As a subsidiary of Healthy Eating Ltd, Estate ltd has been given the rights to act on its capacity, making its own decision concerning any commercial transactions it may deem appropriate. As a result of this, the holding company does not have any power to seek indemnity against any action taken on its behalf by its personal representative. Considering all the facts raised above, it is legally untenable for Healthy Eating ltd to expect any forms of compensation or remuneration from the local authority on account of the losses it may have incurred because of this property deal undertaken on its behalf by its trustee. (b) Liability to compensate the injured volunteers: This issue concerns about the liability incurred by a subsidiary of a company to a third party. In this case study, Research Ltd, which is a subsidiary of Healthy Eating Ltd was involved in a damages suit by

How accurate are selection methods. How is accuracy measured Essay - 1

How accurate are selection methods. How is accuracy measured - Essay Example There are five determinants of accurate recruitment and selection process. They are reliability, validity, legality, generalization and utility. Recruitment involves a pool of candidates being attracted for vacant jobs while selection involves choosing the right candidate from a pool of candidates. It might either be external where recruitment is done or internal, which requires promotion. Employee selection is part of the staffing process of an organization, which also include human resource planning, recruitment and retention activities. In conducting human resource planning, an organization project its likely demand for personnel who posses particular knowledge, skills and abilities (KSAs). Job analysis compares the present level of staffing to anticipated availability of the required personnel in the internal or external labor markets. Organizations carry out the recruitment processes when there is staff turnover or organizational expansion. This enables the organization to fill vacancies as required. Vacancies that are created by natural wastages should be filled as soon as possible. Natural waste is the process that oc curs when employees leave their jobs in order to retire or move to other jobs and not because their employer has made to them leave. When the organization, expands, vacancies are created and needs to be filled by the right personnel who will perform their duties towards achievement of organizational goals. When the organization wants to change direction from its initial business or when partners running organization decides to pull away from one another, the new organization will require new employees who have right abilities and knowledge, especially if most employees remains in one organization leaving the new with a few. When the organization conducts succession planning, vacancies are created. Succession planning is a process whereby internal personnel are identified and developed to fill key or critical organizational

The Best Alaskan Salmon in Ohio Essay Example for Free

The Best Alaskan Salmon in Ohio Essay If I said it was possible to have fresh, never frozen, Alaskan salmon delivered anywhere in the United States within two days of the fish being caught, people might call me crazy. I know I would but that is exactly what I found being advertised when I began searching for online retailers of Alaskan salmon. I have been enjoying salmon for a long time and living in central Ohio has forced me to try many avenues for the best salmon I could find. My choices were often limited to whatever stock of salmon was available at local retail locations that were often previously frozen. What I needed was a service that offered me a wide variety of wild, fresh salmon and Great-Alaska-Seafood exceeded my expectations with the best tasting salmon I have ever had. The first thing I look for when I buy salmon is quality and to me that means wild-caught, not farm raised salmon. The problem here is the vast majority of salmon sold in stores is sold as being â€Å"wild† from the Atlantic Ocean but this is not completely true. The trick here is fisheries are allowed to market their salmon as â€Å"wild† as long as the fish is allowed to swim in the Atlantic Ocean. However, they are still being fed processed food pellets. The main difference between wild and farm raised is their diet, which affects the overall quality of the fish. There are even health considerations that should be taken if farm raised fish is frequently consumed. Wild salmon from Alaska are considered by many as the best source of quality salmon available. Since this fishery was based out of Alaska I had some confidence I would be paying for the best salmon out there and they delivered on their promise. The freshness of the fish was also a big concern when I began to entertain the idea of making an order for salmon online. Locally I am often left to pick from Alaskan salmon filets that were previously frozen for transportation to Ohio, on the other hand, the first thing I noticed was this company offered free overnight shipping with a minimum purchase that was in my price range. This almost seemed too good to be true. Amongst many other online retailers I could not find a single competitor offering this service. With their service offering free overnight shipping with special packaging that involves dry-ice, I was able to purchase a fresh, never frozen, salmon. When I received my first order I was almost stunned that I could have an Alaskan salmon, just caught a day or two before, delivered to my door. This exceeded my expectations largely because I would have never thought it was possible. As much as I love salmon, everything must be taken in moderation. Eating the exact same type of salmon every week might get boring fast. So, I also needed a good amount of variety available to purchase amongst the different salmon species native to Alaska. The main types between salmon are â€Å"white† and â€Å"red† flesh and they taste distinctly different. When parlayed with the different locations and diets of the Alaskan salmon species, this allows for a lot of different ways to prepare and cook the fish. This is very important to me and I was very happy to see this company offered 8 different species of salmon. To add even more variety the company offers over 10 different smoking methods that add incredible flavor to the fish. All of which I have tried and taste phenomenal, including a variety of other seafood items they sell ranging from colossal crab legs to prawns that weigh one pound each. When I began my search for a new source of salmon I figured I would not have much luck living in Ohio. What I found was a company offering one of the best online services I have ever seen. The free overnight shipping plus the large variety of fresh salmon was exactly what I was looking for. I did a vast amount of research on multiple retailers that sell salmon and other seafood online and what I found is, for us salmon lovers far from the ocean, this is best option available.

Introduction To Air Asia Company

Introduction To Air Asia Company AirAsia was established in 1993 and started procedures on 18 November 1996. It was primarily founded by a government-belongs to conglomerate, DRB-Hicom. On 2 December 2001 the very powerfully indebted airline was came by previous time Warner boss Tony Fernandess business melody air Sdn Bhd for the token supplement of one ringgit with 40 million Malaysian Ringgit worth of debts. Fernandess turned the business round making earnings in 2002 and commencing new path from its hub in Kuala Lumpur by cutting Malaysian Airlines with promotional fares as reduced as 1 RM. AirAsia is one of the award winning and largest budget airlines in the Asia increasing rapidly since in 2001, they have fleet of 72 aircrafts all airbus A320-200. AirAsia is recognized by its lowest fare, quality services and their tagline Now Everyone Can Fly. AirAsia serves 51 national and international destinations with 108 routes and operates 400 flights daily from hubs in Malaysia, Thailand and Indonesia. Until now AirAsi a has flown 51 million customers with their believes in the no frills without hassle low fare business concepts and feels that keeping cost. The vision and mission for AirAsia is: Vision: To be the biggest reduced cost airline in Asia and assisting the 3 billion persons who are actually underserved with poor connectivity and high fares. Mission: To be the best business to work for whereby workers are treated as part of a large-scale family, conceive a globally identified ASEAN emblem, To attain the smallest cost in order that every individual can go by plane with AirAsia, Maintain the largest value merchandise, adopting expertise to decrease cost and enhance service levels. 1.2 Activities: Their main activities are to provide air transportation services worldwide. The primary undertakings of subsidiaries are supplying inflight repasts, trip functioning enterprise, supplying airplane leasing amenities, newspapers proprietor with announcing division. Their secondary activity is tune budget hotels for their flyers they can book hotel and tour packages along the ticket with AirAsia Go. they provide sponsor ships to various event held at their destination country but most in Malaysia, they also organize big events and customers can buy ticket from their website along flight tickets. The primary undertakings of subsidiaries are supplying inflight repasts, trip functioning enterprise, supplying airplace leasing amenities, newspapers proprietor with announcing division. 1.3Airline Industry: AirAsia is in airline industry, airline industry it consists of different air transportation services for travelling passengers and freight. Airlines usually lease or own their aircraft to supply these services and it can be partnership or alliances with other airlines for mutual benefit. Usually airline businesses are identified with an air operating logy to decrease cost and enhance service levels.. AirAsia falls in LCC a low-cost carrier (also renowned as a no-frills, discount or allowance carrier or airline) is an airline that boasts usually reduced fares in exchange for eradicating numerous customary traveler services. Analysis Of Customer Relationship Management Strategy AirAsia being in the low cost aircraft carrier model where they operate in budget airline services they have to formulate strategies to keep the existing customers for longer period of time and attract more new customers. One of their strategies is providing passengers with customization on what he/she prefers like meals or no meal, extra baggage and other customized services which bring in revenue for Airasia. Airasia utilizes social networks and mailing to reach customers and inform them about new destinations, promotions and other merchandise. Airasia has expanded its business from airlines to hotels and mobile services as they identify their customers demands and try provide it themselves. AirAsia has even started a frequent flyer program which provides free value added services to loyal customers who use AirAsia to travel frequently. Installation of customer answers response system from a European provider which answers to questions by customers instantly on the Airasia website. 2.1 Situation Analysis: We will now analyze the strengths, weakness, opportunities and threats which Airasia faces Strengths: Being the only budget airlines in the Asia region and flying to more than 100 destinations gives them advantage of being the only reliable low cost carrier. Customers who use the airline frequently to travel day to day remain loyal. Low operating cost results in cheap tickets and promotions which make other hard to compete with Airasia. Joint ventures with other carriers and aircraft in other countries help provide easy transit, affiliated flights and lounge privileges Weakness: Poor customer services support. Complains not answered and feedback not taken into consideration. Selling the service the only concern as per customers view on Airasia. Cancellation of flights, delays of flight and poor service from flight crew. Opportunities: Diversification of the business to other ventures. Gaining new customers by adding new hot spot destinations. Increase in fuel prices can have little effect on Airasia but due its low operating cost it still will remain the cheapest while other airlines will find it hard to keep up with the cost and operating expenditure. Threats: Airasia will certain airport policies when entering different airports which could increase cost of operating. Increase in fuel prices is still a concern. New entrants to the low cost airline industry which will compete with Airasia. 3.0 Segmentation and Customer Profile 3.1 Group Flyers and Discounts: AirAsia segment their travellers by giving discount to group traveller more than 9 passengers or other offers to specific groups e.g.: school trip, wedding, and etc. this helps them to exposure their business to new customers resulting high sales. AirAsia put group discounts in their online booking also which makes customers to purchase easily the ticket. Their main target markets mostly are internet based customers. 3.2 Foreign workers strategy: AirAsia goal most foreign employees from Indonesia, Singapore, Thailand, China, Macau employed in Malaysia who may not pay for the costly air journey dwelling and offer them bargain fare which will appeal most of the clients in this market class as they wont yield much and will be in their dwelling very often. 3.3 AirAsia Go: AirAsia go is a package of booking hotel and flight both together for business and leisure travelling customers. They mainly focus on promotions on this in school holidays, public holidays and other celebrations eve. Which attracts the business man travelling can book hotel and flight in one place and with customer reviews. They have points also to redeem while booking in AirAsia go for frequent flyers. 3.4 AirAsia X: Airasia X is usually used in Long Haul flights with the fleet of A330. They segment their customers in 2 parts economy and premium flatbed. In economy they have hot seats which are like be the first to get board in the jet and get relax with extra legroom and second is standard seats which is comfy and made from leather. The business class is usually for leisure class which is of course higher in price but cheaper than the other airlines business class; they provide benefits like complimentary meal, pick a seat option, priority check in, flatbed seats and many more. Their usually target on frequent flyers for long haul. 4.0 Customer Relationship Issue faced by AirAsia The main issue which is having a negative impact on Airasia customer relationship management are service complains, delays and cancellation of flights. The first issue is customer feedbacks such as suggestions and complains are ignored; customers feel Airasia only wants to sell the ticket to them and dont care after that onwards. Complains have to look and corrected so that it does not happen again. New suggestions should be taken into consideration and appreciated. The other main issue is that passengers face delays frequently as they are left stranded in the airport for hours to board the aircraft and in worst cases flights are cancelled frequently by Airasia due to technical issues and other various reasons. Customers lose loyalty toward AirAsia due to the factors. Airasia needs to rectify these issues to maintain better understanding between customers and provide better satisfaction to the customers. The main objective is to make a CRM strategy to correct these issues. Strategies have to be planned and implemented in order to achieve the objective; from the situational analysis we have performed now we have to develop the strategy which will be discussed in the next part. Question 5 Airasia has multiple issues which they have to correct so multiple strategies will be required in order to rectify. The main weakness are complains are ignored, Delays and cancellations of flights. First main issue where a strategy is needed is to correct the delays and cancellations of flights. The reasons for the delays and cancellations could be natural reasons which cannot be avoided like bad weather, storm and etc. Technical faults, maintenance repairs and cancellation of flights due to insufficient number of passengers to travel can be corrected by a strategy. Airasia cancels flights because of insufficient passengers to travel for the certain time flight because it is not profitable. This can be avoided by reducing the number of flights to a certain destination in one particular day. Example Airasia travels 4 times a day to Singapore reducing it to 3 times a day if the particular destination has cancellation due to insufficient amount of passengers can solve. Airasia uses only type of aircraft the A320 but have more than 120 fleets of this type to reduce cost of having multiple types of aircraft making them also easy to repair and maintain only type of aircraft but still delays occur. A daily check of each aircraft can be carried out to avoid these issues The next issue is that complaint and feedback from customers are ignored; Air Asia needs a strategy to improve the customer relationship. The customer service department will have to be trained to handle customers with temperament and understanding. Complains, feedback, suggestion should not be ignored but welcomed as it can improve the customer service. Complains should go through a panel and should be addressed back to the customer negative or positive based on the rules, policies and guidelines of Airasia. Mistakes or inconvenience caused by Airasia should be compensated through free tickets, Upgrade to business class and lounge facilities. New suggestions and feedbacks should be considered if beneficial should be implemented. Question 6 The strategy of reduction in flight has to be evaluated based on the destination and the amount of flights. Most importantly the amount of cancellations of flights to each destination over a month has to be evaluated through and check which destinations have the highest number of cancellations due to insufficient passengers has be checked a frequency of flights to that particular destination should be reduced. The reduction in flights will lead to customers fearing that Airasia could terminate services to that particular destination and other assumptions such as profitability, political pressure and other rumours can affect the brand name. New contract and rescheduled flight time table has to be given to the destination airport and this process could turn costly as new fleet parking charges and rates will be given based on the Airport Example busy airport like Changi, Singapore can charge more for landing and parking of fleets. The Strategy of reduction in flight has a high rate of w orking to avoid cancellation The other strategy to avoid delays and cancellations is through daily maintenance checks and service; Airasia has a more than 120 fleets inspecting every aircraft daily is very costly and a long process. Airasia being a low cost carrier it has to be sensitive about cost as these inspections will lead to increase in prices. The inspections will still not stop delays as major faults and issues will take more long period to fix. Airasia can collaborate and negotiate with other airlines incase there is delays passengers can be switched to different Airline so their journey and plans will remain unaffected. The strategy of collaborating or forming alliance with other Airline services can avoid delays and jamming of schedules. The other strategy of retraining staff to better assist customers and their complains will have an effect on cost but most importantly a panel to decide on feedback, complains and suggestions is vital for use as complains will not be ignored replying or addressing them back is important even if the suggestions or complain are meaningless. Evaluating complains, suggestions have to be implemented if it brings satisfaction to majority if airasia customers and profitability is not affected due to the change implemented. Airasia has multiple ways to address the problems in the customer relation management but they can overcome the issues by some simple strategies to correct them and have the resources and power which provides more alternative method strategies to overcome the problem. Airasia has been hit by two main weaknesses which through evaluation on why, how this problems occur the root cause can be found. Correcting these issues not only improves the relationship between the customers but also adds customer value and satisfaction.

Difficult To Define Identity Sociology Essay

Difficult To Define Identity Sociology Essay For all assignments of 1,000 words or more handed in after the due date and without an agreed extension, a five percent penalty applies for the first day of the missed deadline. After that, a subsequent penalty of 2% per day will be applied for the next thirteen calendar days after the due date (including Saturdays and Sundays). No assignment can be accepted after more than fourteen calendar days except in exceptional circumstances and in consultation with your lecturer or tutor. If students face a significant illness or serious issue, it may be that  Special Consideration  is warranted. If an extension of work is granted this must be specified with the signature of the lecturer or tutor. Extension granted until: Tutors Signature: If you would like written feedback for your end of semester assessment eg research essay, then please tick the box and provide an A4 self-addressed stamped envelope stapled to your assessment.  Ã‚ ± NOTE: It is your responsibility to keep a copy of your essay If there are no substantial factors to indicate that plagiarism was accidental or unintentional, plagiarism will be treated as cheating for the purposes of Monash Statute 4.1 Discipline Plagiarism: Plagiarism means to take and use another persons ideas or work and pass these off as ones own by failing to give appropriate acknowledgement. This includes material from any source published and unpublished works, staff or students, the Internet. Collusion: Collusion is the presentation of work which is the result in whole or in part of unauthorised collaboration with another person or persons. Where there are reasonable grounds for believing that plagiarism has occurred, this will be reported to the Chief Examiner, who will disallow the work concerned by prohibiting assessment or refer the matter to the Faculty Manager. For further information see the universitys Plagiarism Policy at http://www.adm.monash.edu.au/execserv/policies/Academic-Policies/policy/plagarism-and-cheating.html Privacy Statement: The information on this form is collected for the primary purpose of assessing your assignment. Other purposes of collection include recording your plagiarism and collusion declaration, attending to administrative matters and statistical analyses. If you choose not to complete all the questions on this form, it may not be possible for Monash University to allow the submission of your assignment. You have a right to access personal information that Monash University holds about you, subject to any exceptions in relevant legislation. If you wish to seek access to your personal information or inquire about the handling of your personal information, please contact the University Privacy Officer on 9905 6011. Students Statement: I have read the universitys statement on cheating and plagiarism, as described in the Student Resource Guide (refer http://www.monash.edu.au/au/pubs/handbooks/srg/srg-119.html) This assignment is original and has not previously submitted as part of another unit/subject/course, I have taken proper care of safeguarding this work and made all reasonable effort to ensure it could not be copied, I acknowledge that the assessor of this assignment may for the purposes of assessment, reproduce the assignment and: Provide to another member of faculty; and/or Communicate it to the universitys plagiarism checking service (which may then retain a copy of the assignment on its database for the purpose of future plagiarism checking). I understand the consequences for engaging in plagiarism as described in University Statute 4.1. Part III Academic Misconduct (refer http://www.monash.edu.au/pubs/calendar/statutes/statutes04.html#Heading110) I certify that I have not plagiarised the work of others or participated in unauthorised collusion when preparing this assignment. Signature: Sophie Boinnard Date 21-10-2011 Question 6: Discuss why is it difficult to define identity? The best way to characterize identity may be to see it as a multi-dimensional space in which a variety of writing blend and clash (Sarup, 1996, p.25). Approaches to identity are multiple and from various fields such as sociology, psychology and psychoanalysis. This vast array of theories offer as many different attributes and definitions to identity which prevent the construction of a simple definition. I will argue that identity cannot be reduced to a simple and unified definition. This is most evident by understanding and analyzing the broad differences and interconnectedness between the major theories on identity, such as psychoanalysis, symbolic interactionism and performativity, which all have something to offer, each focusing more on the aspects that are relevant for their field of study. The wish to define identity can be traced back to the Enlightenment philosophy in Europe, when humanism and the quest to find who we are and how we should behave as rational and free beings (Mansfield, 2000, p.15). Identity was then studied as a philosophical construct, and the theories, influenced by Descartes and his notion of duality of the human mind between an emotional self and a rational thoughts as constituting our identity, led to believe the subject as being I think therefore I am (Sarup, 1996, p.46). This Cartesian approach considering the self as unified stayed the main view for many years. However we now live in a post-Cartesian world, and the development of fields such as psychoanalysis, sociology and social psychology led to a shift in the way to look at identity, by decentralizing the subject (Sarup, 1996, p.46) to take into account different evolution of society and the complexity of human beings. With the development of psychoanalysis, initiated by the researches and theories of Sigmund Freud, the approach to the study of identity changed focus and meaning. Freud believed that most of our identity is based upon the result of the negotiation of actions and reactions between the individual and the external environment (Elliott, 2007, p.53), such as the family, culture and society. According to him, we are not born with an identity, but we construct one through the process of identification. This is especially true in the early ages of your life when you learn what is acceptable according to social criteria and what has to be prevented, which is then repressed according to Freud into the unconscious; the Oedipus complex is a good example of structuring the subject in terms of identification (Sarup, 1996, p.30). It is the result of these interactions which will define who we are. It is important then to notice that for Freud ones identity construction is mostly unconscious and re sides within oneself (Lawler, 2008, p.78); the focus is, as such, placed on the individual and his capacity to adapt and positively interact with the world. Following psychoanalytic traditions, academics such as Eissler theorized the sense of identity as being based on memory elements which in turn depend on the capacity of the ego to consider these memories as its own, and be then able to either repress or integrate them successfully (De Levita, 1965, p.106). Stephanie Lawler, also on memory, argues that identity is not something fundamental and essential, but something produced through the narratives people use to explain and understand their lives (Lawler, 2008, p.17). As such they use their memories to interpret their lives, and at the same time these memories are already interpretations of a past experience: memories themselves are social products. What psychoanalysis can bring to the study of identity is that it gives a way to consider the place of unconscious and non-rational elements of identity (Lawler, 2008, p.83) which are psychoanalytic elements that are necessary to understand the construction of identity but which are often denied by theorists exploring social dynamics impacts (Sarup, 1996, p.39). Furthermore, by placing the unconscious and ideas of repression at the centre of his model of identity, Freud shows that we can only know ourselves incompletely and with difficulty, rendering identity blurred and unfinished (Lawler, 2008, p.99). However, by concentrating so much on the selfs experience of identity, this approach might lack depth in understanding the impact of some social forces such as inequality, oppression and domination (Elliott, 2007, p.70). Another approach that developed around that time but in the sociological field, is the theory known as symbolic interactionism. Largely influenced by Meads theory, it gives less importance to the individual than psychoanalysis and in contrary concentrates on the effects of interactions between the social reality and an individual. In fact, Mead believes that a subjective self is fashioned and shaped by the cooperative interaction with the world and others. It is indeed through the use of symbols which meanings we learn and understand thanks to experiences, to languages, values and culture and according to our surrounding environment that we are constructing our identities (Elliott, 2007, p.32). In other words, according to Mead, we make sense of ourselves only by the time we make sense of the world and others around us, by developing a sense of difference and recognition through symbols such as language. As such, it is necessary to distinguish between the I, representing the intern al needs, feelings, whishes and the me, representing the socialized self, which appears in reaction to what we see around us (Carriera Da Silva, 2007, pp.51-59): it is the consciousness of ourselves we develop in reaction to developing a sense of others, a differentiation from them. Something common with psychoanalysis is the importance of childhood in development of the sense of self, as Mead believes in the importance of the processes of play and game in becoming a healthy mind which can interact with others and society (Carriera Da Silva, 2007, pp.48-51). However Strauss, who on that aspect shares symbolic interactionists view, rejects the idea that the self is determined only through early childhood, and would then be static, and in contrary argues about a theory of adult identity change (Musolf, 2003, p. 167) showing that we are flexible beings, and are continuously socialized into new identities (Musolf, 2003, pp. 77, 170). Finally, Strausss theory incorporates the structural influences on social behaviors that he believes are neglected in the basic theory. Language is very important, with for example our names being the first act of self-introduction and as such functions as a social object by which others may initially typify us (Musolf, 2003, pp. 164-16 5). However, symbolic interactionism has been accused of being too rationalistic, cognitive and conscious, and indeed seems to have little recognition of the relation between desire, wishes, fantasies and social control that is argued in psychoanalysis (Elliott, 2007, p.35). Later on, approaches started to focus more on how identity functioned to try and explain what it is. This is the case of Anthony Goffman who, departing from symbolic interactionism, believes in the strategic performativity of the self in everyday life as constituting different identities for ourselves where the social sphere therefore represents a stage where we have to act an identity (Lawler, 2008, p104). Our self is reflected to the world as a faà §ade, and the individual is the creative and reflective agent who decides and in doing so constitutes self identity on how to carry out such roles as well as the staging of role performances (Elliott, 2007, p. 38). We therefore have a set of identities for which we know how to perform and what expectations people have of them, and we are constantly constraint to be on display and perform, as well as adding roles to adapt to every situation (Musolf, 2003, p. 164). Taking further Goffmans performativity, Mills argues that the performing self appeared as a result of the structural transformation of society into a bureaucratic consumerist one, and that it leads to the disappearing of real bonds in society replaced by a cash nexus as the only uniting element (Musolf, 2003, pp. 164, 172). Goffman takes some distance from symbolic interactionism however as he focuses on interactions and as such gives no importance to the difference between the I and the me; this leads to questioning the presence of a real self existing outside such practices the real identity of the I, hiding behind the personae and roles people assume, but he seems to leave undeveloped this aspect of the theory, concentrating on studying the faà §ades we show and not the true identity we might have behind it (Hetherington, 1998, pp. 150-151). As such theorists like De Levita have interpreted that for Goffman, the roles we play do not hide anything comparable to what Jung would argue (1965, p.132). According to Jung, the persona regroups the totality of the roles which a certain individual fulfils and portrays to the world, a similar idea to Goffmans performance but their ideas shift as for defining the place of identity in this schema. Indeed it is explicit for Jung that the persona only is a shield for our true identity (De Levita, 1965, p.132) which is not so clear for Goffman. In contrary, he argues that the roles/performances are what make us persons; we are constantly acting, but what those roles add up to is our identity (Lawler, 2008, p.106). Take a lecturer for example; he will act differently while teaching in classes than how he is with his friends over lunch, and even differently than how he will act with his children in the evening. It doesnt mean that he is someone else more true outside of these contexts, or that he is fraudulent about his identity, but that all these roles represent who he is. Today, with the increasing influence of the media as a social force, Goffmans theory might be more adapted than ever as these media perpetuate performance demands. Indeed, as Altheide argues, our everyday life saturated by the media reshapes identity into another piece of merchandise that we shill just as advertising promotes corporate products with which we play as a toy (Altheide, 2000, pp. 13, 20). Another way of thinking about identity comes from Giddens theory of reflexivity and social change. Today according to Giddens, people are more self-aware, and therefore can make strategic decision for their future and about who they are or want to be (Giddens, 1991, p.35). Identity is not passive and has to be reflexively made from a multitude of often competing choices, and the settings of uncertainty and multiple choices render the notions of trust, risk and ontological security central to the reflexive self. Indeed, as Giddens puts it, trust is at the origin of the experience of a stable external world and a coherent sense of self-identity (Giddens, 1991, p.51). His concept considers how in late modernity humans develop a psychological self and re-focus on their identity, to try and reflect on a sense of self, helped by the many experts, information and advices, largely psychological and sociological (Elliott, 2007, p.45), which are now available about how we should live our lives , such as self-help books or TV shows like Dr Phil which reminds of what Rose calls the psy complex (Rose, 1999). Therefore our identity becomes what we believe or interpret ourselves to be and how we want to shape ourselves. His way of characterizing individuals as being almost self-mastering leads to many critics, considering his theory as too individualistic (Elliott, 2007, pp.48-49). Giddens is critical of overly pessimistic accounts of the post-modern self as fragmented (Heaphy, 2007, p.94). Instead for Giddens, individuals actively participate in forging their self-identities and in doing so contribute to social life in a way that has global implications. Giddens analysis begins with the premise that all human beings possess an awareness of what they are doing and why they are doing so, and they monitor themselves in producing and reproducing social conventions (Heaphy, 2007, pp.95, 119). The problem with this approach is that Giddens fails to take into account power relations and the possible lack of choice or the different consequences of choices. As Lash indeed argues, contradiction and contingency, he suggests, are far more characteristic of the contemporary self than Giddens theory of reflexivity will allow and he therefore counsels to use Foucaults insights on power and control where reflexivitys shows limitation (in Heaphy, 2007, pp.112-113). To have a greater account of power relation in the creation of identity, one should turn to Foucault and Foucauldian theorists. Foucaults argument is that particular kinds of identity are made up within relations of power/knowledge (Lawler, 2008, p.55). To put it simply, he argues that how we are is an effect of what we know ourselves to be, or in other words, we are addressed, and address ourselves as certain kind of person, and through this process we become that person. Lawler gives the example of the subjectivation of sexuality, showing that we dont understand sexual preference as something we do but as something we are (2008, p.59). Subjectivation is therefore the idea of becoming subjects by gaining specific identities (Lawler, 2008, p.62). Foucauldian scholars follow his theory and have argued that society is governed through self-surveillance, initiated by social institutions, to encourage individuals to actively condition and shape themselves according to social norms (Heapy , 2007, pp.33-34). Another important element is the idea that we are not regulated by the media but regulating ourselves with it, using different means such as counseling or self help books, because of our strive to be a certain type of person in order to be normal, healthy, self-fulfilled (Lawler, 2008, p.63) which relates to theories previously discussed. According to Rose, the language of psychology provides an important way of constructing ones identity, of identifying ones deepest thoughts, wishes and conflicts (Rose, 1999). However one of the critic against Foucaults ideas relates to the lack of insight into why people make subjectivation investments in some forms of self-understands and not in others, or also how such understandings come to constitute the self (Lawler, 2008, p.76). As we have seen through these renowned examples of how to frame identity, there are many approaches to the study of identity, which define or characterize it in different ways, blurring the possibility to give a simple unified definition. Identity is not a thing but a process in constant change of shape and meaning, and that is why it is difficult to grasp it. Because identity is a broad and nebulous concept, it is complex and multiple, and can mean different things depending on your purposes of research and approach. Some of these theories concentrate on how to see the individual from societys perspective, while some others study the positions of these individuals within the society, but what seems common to most of them is the idea that identity plays a role of mediator (Sarup, 1996, p.28) between the external and the internal, between the self and others. Reference list: Altheide, D. (2000). Identity and the Definition of the Situation in a Mass-Mediated Context. Symbolic Interaction, vol. 23 , pp.1-27. Carreira Da Silva, F. (2007). G. H. Mead: A critical introduction. Cambridge: Polity Press. De Levita, D. (1965). The Concept of Identity. Paris and The Hague: Mouton co. Elliott, A. (2007). Concepts of the self. Cambridge: Polity Press. Giddens, A. (1991). Modernity and Self-identity. Stanford: Stanford University Press. Heaphy, B. (2007). Late Modernity and Social Change. London and New York: Routledge. Hetherington, K. (1998). Expressions of Identity. London: Sage Publications. Lawler, S. (2008). Identity: Social Perspectives. Cambridge: Polity Press. Mansfield, N. (2000). Subjectivity: theories of self from Freud to Haraway, New York: New York University Press. Musolf, G. R. (2003). Structure and Agency in everyday life. Lanham: Rowman Littlefield Publishers. Rose, N. (1999). Obliged to be free in Governing the soul: the shaping of the private self, Second edition. London: Free Association Books. Sarup, M. (1996). Identity, Culture and the Postmodern world. Athenes: University of Georgia Press. Mark sheet Addressing the topic Excellent Very Good Good Fair Pass Poor Expression of the argument Engagement with relevant literature Use of relevant examples Originality and critical insight Range of concepts Integration of concepts Conforms to requirements of academic writing Punctuation, spelling, sentence structure, paragraphing In-text referencing

Rainforest Proposal :: essays research papers

Dear Brazilian Government, I recently attended a fascinating conference on resource use in the rainforest. I felt like I had to write this letter. I believe I have a way to solve the rainforest problems. We all just have to work together. Okay, first of all the government leaders already gave the rubber tappers and Native Amazonians land reserves. Which gave the government more land the long lost native amazonians. But the Rubber Tappers and the Native Amazonians fell they have always been the first to be in the rainforest and should get most and but all the land. And the government feels they need to share. That is this whole delima. Okay, I think that they should make the land deal towards the Native Amazonians and the Rubber tappers. I think this only because of the time they have survived on the rainforest resources. I have nothing against the Government, Ranchers, Settlers, ect. I will let the native amazonians and the rubber tappers get the 60% of all the land. Then they can’t complain. They still have plenty of trees and resources. The government and ranchers don’t cut down all the tree’s anyways. I believe that the groups will not be happy and excited but its a fair deal on my behalf. I think this is fair because the government had a chance to make urbanization and it didn’t work out to good. I just don’t want them to ruin the rainforest We need it for air. With this as the new land reserve, I know that the Rubber Tappers, Enviromentalist’s, and especially the Native Amazonians. But they will still be very angry to see the rainforest being cut down to grow crops that don’t grow good in the rainforest soil. I also think that the government,Ranchers, and settlers will be satisfied because they can understand( I HOPE) that the Amazonians were here to claim the land first. Besides they get 40% of all the land. They can have all they own resources to themselves and will get a piece of the river and everything.